Social Media Today #29 - Dre Labre

Thu December 13 2007

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Social Media Today #28 - Steve Wright

Tue November 27 2007

Note: iTunes seems to have a problem with this file and it may cut off around 14 min or so. You can hear the rest of it at www.webwalker.ca. I am tryi... read more

Note: iTunes seems to have a problem with this file and it may cut off around 14 min or so. You can hear the rest of it at www.webwalker.ca. I am trying to remedy situation with iTunes, but no success yet. Sorry for the incovenience. This time on Social Media Today we discuss some current goings on with Steve Wright Director of Strategic Planning at Radar DDB. 0:30 Introduction of Steve Wright 1:0... read more

Note: iTunes seems to have a problem with this file and it may cut off around 14 min or so. You can hear the rest of it at www.webwalker.ca. I am trying to remedy situation with iTunes, but no success yet. Sorry for the incovenience. This time on Social Media Today we discuss some current goings on with Steve Wright Director of Strategic Planning at Radar DDB. 0:30 Introduction of Steve Wright 1:00 Steve explains what Radar DDB is all about 2:04 Doug and Steve discuss Facebook's recent Beacon initiative. 9:55 Discussion of the Comotion Group's post on Tech Crunch The Secret Strategies Behind Many âViralâ Videos 15:30 Influence and niche influence. 18:00 What doe Steve and Radar recommend to clients. 20:05 What if your product sucks? 21:31 Cadillac Escalade and speaking to separate audiences. 22:50 Wrap up Bye-byeAll times are approximate To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog. read less

Social Media Today #27 - David Jones

Mon November 05 2007

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Social Media Today #26 - Jason Theodor

Thu October 25 2007

This time on Social Media Today we are speaking with Jason Theodor who is a blogger, consultant and until recently Creative Director at Ogilvy Interac... read more

This time on Social Media Today we are speaking with Jason Theodor who is a blogger, consultant and until recently Creative Director at Ogilvy Interactive in Toronto. He blogs at: There Is No Box and 1 Percent His upcoming workshop with the Rich Media Institute is through the Rich Media Institute 1:04 Introduction of Jason Theodor 2:10 Discuss Dove Onslaught 10:08 Discuss Toyota World of Warcraft ... read more

This time on Social Media Today we are speaking with Jason Theodor who is a blogger, consultant and until recently Creative Director at Ogilvy Interactive in Toronto. He blogs at: There Is No Box and 1 Percent His upcoming workshop with the Rich Media Institute is through the Rich Media Institute 1:04 Introduction of Jason Theodor 2:10 Discuss Dove Onslaught 10:08 Discuss Toyota World of Warcraft Viral Video 16:16 Discuss Radiohead's Pay what you want strategy for new Album In Rainbows 21:38 So Long and Jason plugs his stuff All times are approximate To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog. [tags]Social Media Today, SMT, Jason Theodor, There is No Box, 1percent, Dove Onslaught, Toyota, World of Warcraft, Radiohead, In Rainbows, podcast [/tags] read less

Social Media Today - Christopher Noxon - Rejuvenile

Tue October 09 2007

This time on Social Media Today we are trying something a bit different, the format is a bit longer than usual (around 37 minutes) and features a full... read more

This time on Social Media Today we are trying something a bit different, the format is a bit longer than usual (around 37 minutes) and features a full interview with Christopher Noxon. He is the a journalist with the New York Times, a music supervisor for the television show Weeds and author of the book Rejuvenile - Kickball, Cartoons, Cupcakes and the Reinvention of the American Grown Up(www.reju... read more

This time on Social Media Today we are trying something a bit different, the format is a bit longer than usual (around 37 minutes) and features a full interview with Christopher Noxon. He is the a journalist with the New York Times, a music supervisor for the television show Weeds and author of the book Rejuvenile - Kickball, Cartoons, Cupcakes and the Reinvention of the American Grown Up(www.rejuvenile.com). All times are approximate :30 Intro 1:47 Christopher introduces the Rejuvenile concept 2:48 The difference between maturity and adulthood 4:50 The hidden childishness of normal people 7:00 Rejuveniles as a target demographic 8:35 "Kidults" outside North America and Japan 10:05 Collectors and Consumption 12:47 Singing along with the Backyardigans 13:45 Chris spills Lego on his desk and big-time kid games 15:31 The difference between a parody and joke 16:55 Who targets Rejuveniles well 19:50 Halo 3 and video games 21:50 Further discussions on Wii 23:44 The role of the net in the growth of Rejuvenility 28:00 When does the silliness become serious 31:05 What were Rejuveniles real childhood's like 34:00 Chris plug his book, Web sites, rejuvenile.com and christophernoxon.com and encourages us all to watch Weeds 36:00 end and so long To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog. read less